People No Longer Interested In Good Lyrics, Says Kcee
Music
star Kingsley Okonkwo, popularly called Kcee, has stayed relevant on
the music scene since his days as a half of KCPresh. our man met
the hitmaker recently and he shared his experience as a musician and
why many singers pay little attention to good lyrical content
Q:Your first song with Presh, as KCPresh, was a gospel music, why did you veer into secular music?
A: We
didn’t change our style of music and we are not gospel singers. If you
listen to our album, it is more of an inspirational message. But after a
while, we changed the whole concept and went more commercial as we grew
in the business
Q:If Star Quest hadn’t presented you both the opportunity, did you have an alternative then?
A: Of
course as a young man growing up, I had the dream of being where I am
today. Before the journey to Star Quest, I was already looking for
opportunities to take me to where I am going and then the Star Quest
came. It was a stepping stone, a very important tool.
God
definitely has a plan for us and I always say that Star Quest was
designed for us to move forward and showcase what we have. However, if
there wasn’t Star Quest, probably something else would have come up to
get us to the top.
Q: What led to Presh and you parting ways?
We
needed to do a separate album and not because we quarrelled over
anything. We wanted to make more money and create new ideas as
individuals. So we felt it was okay doing different albums which will
eventually give us the attention we needed from people.
Q: And you have Limpopo that brought you to limelight.
A: Honestly,
Limpopo was the biggest breakthrough. Before then, I had been doing
shows and recording music. I only had 60 per cent relevance before
Limpopo. But I never went below. There was always something big each
time there was a show. In fact our first album was a good one because we
were travelling to different parts of the country after which we did
Sengemenge and Shokori Bobo. We have had big songs really and we were
busy making our money from music. There was never a time we were quiet,
but Limpopo was like the biggest song that took me to the A list cadre
of artistes in Africa, Nigeria and beyond. The song has taken me to so
many places across the globe. I really believed in God’s plan. He used
that to take my career to another level.
Q: What inspired the lyrics of the song Ogadinma?
If
you listen to most of my songs, it is either I am singing about my love
for women or money. But I realised there should be a song in my album
that will inspire and encourage people. Looking at my life as an
example, I grew up in the ghetto of Ajegunle, and here i am today. So,
Ogadinma is all about what happens everywhere and everyday in our lives.
You see people going through a lot of hustle. Young people dreaming of a
better future but because their parents are poor, they are faced with
different challenges. The song was passing a message across that they
shouldn’t be discouraged. It tells them they should be confident that
everything will be okay. And the video explains it better. It shows that
life is a process. The story line teaches and makes the younger ones
learn that no matter how difficult life is, there is always hope. It was
a deep message that I felt I should let out.
Q: What is your take on the lyrical content of you contemporary singers?
A: The
fact is that Nigerian music is different from the way it used to be.
Looking at most songs of 20 years ago, there are a lot of content and
messages. However, the society we are in today has changed, and the kind
of songs we sing is not an exception. We are in the era of commercial
music and that pressure is really affecting the content of music in
Nigeria. Because everybody wants to make money, they have messed up
everything. People out there also are not ready to listen to stories. We
are being pushed to sing the kind of songs that will make them happy.
They just want to dance and ease themselves. They are not ready to take
time to listen to the message. Once it is ‘danceable,’ every other thing
is inconsequential. The creative ones among us that write songs have
tried severally to write songs with good messages, but it doesn’t sell
like the street-hop, dance songs. So, what do we do? Sing about boobs,
bum and booze, they are always happy. It is not like we can’t write good
content but the society should also understand that music is business
too. We want to feed from it. We have to do what will put food on our
table. We are not more on 80 tempo but 130. This is not applicable to
Nigeria alone, it is affecting other parts of Africa. Music is simply
business. However, like the meaning of Ogadinma, everything will come
back to normal.
Q: Aside music, what other things do you do?
A: I
am into other businesses. It is just that I don’t want them to
overshadow my music career. That is why I do them underground. I don’t
want people to see me from the prism of a businessman. I want to remain
the musician they know me as. We have to secure our tomorrow because
music might not always pay off and if one stops music, you can continue
to live your life. If you don’t build a very good, solid foundation for
yourself, there will be problem later. Because the kind of life
entertainers live is very expensive and loud.
When you
stop making hits, if not lucky, one may be back to square one. You won’t
be able to maintain the kind of lifestyle you are known for and with
time, that person may begin to beg.
Q: Tell us about your record label.
A: Our
record label is called Five Star Music. It is owned by my brother E
Money and I am the vice president. We have four musicians under the
label: myself, Mr Songz, Skibbes and Ernest. Ernest is yet to release
any song as he is still going through music classes. For Skibees, he
will be releasing his song by next month.
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